Archive for the ‘ Digital Marketing ’ Category

Marketing Digital?, Me suena a pérdida de tiempo!!!

He escuchado muchas veces a mis amigos decirme que el marketing digital les suena a perder el tiempo. Cosa que es bastante lógica, ya que existen muchísimas personas que aun piensan que tener un perfil en Facebook, Twitter, Youtube o LinkedIn sólo puede hacerles perder el tiempo. Amigos, nada más alejado de la realidad.

El mundo está cambiando la manera en que se comunica, y lo mismo tendrán que hacer las empresas si quieren mantenerse competitivas en este mundo y el que está por venir. Ya no se trata de tener líderes que solamente innoven o que tengan visión y sepan implementar estrategias, se trata de líderes que se adapten a las nuevas realidades y se atrevan a seguirlas. Las redes sociales y el marketing digital vinieron para quedarse.

Cada ejecutivo, cada gerente, cada empresa debe aprender a manejar su imagen digital. Lo cierto es que si los profesionales no entran en este nuevo mundo, es muy posible que no entiendan el impacto que puede tener para su negocio y que no estén aprovechando todo el potencial de conexiones que está a su alcance. Los resultados de su negocio se pueden ver completamente afectados de manera positiva al desarrollar una estrategia de marketing digital bien planteada y bien planificada. La relación con sus clientes puede cambiar para ahorrarse muchísimos recursos y poder entablar una conversación gratis con su cliente que le permita escucharlo mejor. Usted a nivel personal puede conseguir la cantidad de contactos que necesita para hacer crecer su negocio y su carrera, así como aliados estratégicos en distintas partes del mundo.

Todo trae sus riesgos. Abrirse al mundo de las redes sociales y el mundo virtual trae muchísimas ventajas pero hay que manejarse con prudencia. Lo que se escribe en línea queda grabado y es imposible de borrar por completo. Por eso lo mejor que pueden hacer es “aprender” lo más que puedan del tema para aprovechar sus indiscutibles ventajas.

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Look at the Internet blackout in Egypt (graph)

New Talk Radio Show

For those of you who have followed us from the beginning and those of you who follow us now, I wanted to announce a new plan we will start implementing in February. We will start a weekly talk radio show that we hope will help you and your company remain informed about the new digital marketing tendencies and remote work challenges and how to manage them.

The show will air twice a week, both in English and Spanish to satisfy all of our audience. We will have guests, case studies and participation from followers to solve the main issues they face everyday.

Talk Radio Show in English: will be posted every Thursday

Talk Radio Show in Spanish (en espaniol): will be posted every Tuesday

Please help us decide on a name by giving us ideas. Post your proposals in the comment box! Thanks

Engaging the Customer

So it’s not just about knowing how to use Social Media like Twitter, Facebook, Linkedin. It’s about the

A connected world doesn't mean efficiency. We need to learn how to function in this new reality.

old fashion customer engagement, only in a different reality using new tools; and settings. I have to say that the rules are changing and customers know so.

Customer engagement nowadays focuses mainly on INTERACTION. The old model tells us ask customers how they feel about our product, service, experience, etc. We then measure their satisfaction and take the necessary steps to keep that customer happy. To me, it never really worked. This old version of customer feedback requires changes in mindset and keeps the relationship static.

Experience today tells us it works better to keep your customer involved as much as possible in your company’s dynamic. The relationship with your customers needs to be in constant motion. Now customers are not only capable of rating my products and services but they are the ones in charge of a good deal of the publicity (word of mouth. Well, virtual word of mouth). They also generate new ideas that suit their real needs. Now that makes a bit more sense! I want your customers to give you  immediate feedback and ideas to improve my products and services. I want you to get to their hearts and have access to their truth. You need a Social Customer interaction strategy!

This is not happening yet in many countries, where companies are operating like in the 1970’s, but regardless of where in the globe you are, we are all sooner or later heading that way. If you don’t have a set and comprehensive old customer strategy, why bother? My advice is to just go ahead and adopt the new tendency. It can only make you more effective and save you time and money. Go Virtual and skip the painful and long evolution of customer interaction.